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Creative Copywriter
One Microsoft
Copywriting, Content Editing, Information Architecture, Messaging Libraries, PDP, Script Development
Microsoft needed messaging to convey the value of their hardware and software products working in harmony. I led copy development for a messaging playbook that was expanded into LPs, PDPs, and a 30sec spot. The success of this project won us a new client within the Microsoft ecosystem.
Credits
Agency: Experiences For Mankind
CD: Angela Renac, Sr. Designer: Jorge Naranjo, Lead Copy: Oriana Jones, Video: Mark McLaughlin
Thinking * Writing * Creating *
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