Copywriter
Microsoft Digital Retail Experiences
Copywriting, Content Editing, Information Architecture, Messaging Libraries, PDP, Proofing, UX/UI Copy
I helped launch apps for Microsoft that guided in-store shoppers around the world to explore the latest hardware and software features of new products.
Collaboration
is key
In addition to Retail Demo Experiences, our team debuted 5 brand-new devices for Microsoft and its online retail partners like Amazon and Best Buy (to name a few).
I wrote copy to deliver a cohesive, elevated shopping experience encompassing over 80 LPs and PDPs; translated into 30 languages all over the world.
Credits
Agency: Experiences For Mankind
CD: Angela Renac, Sr. Designer: Shane Robinson, Sean Marshall, Lead Copy: Michael Liang, Copy: Oriana Jones
Thinking * Writing * Creating *