17 Emmy nominations. Over 100 million viewers. And a cultlike following demanding more. Fallout was having a moment and GoDaddy wanted in on the action. We partnered with Amazon to launch a campaign introducing the show’s massive fan base to GoDaddy Airo—AI tools for entrepreneurs.

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Through the lens of Fallout character (and small business owner) Ma June, we showed how Airo takes your business from surviving to thriving.

 

I led copy for the landing page on GoDaddy.com.