Converse: SHAI 001 Launch

Brand Collab, Creative Strategy, Concepting, Copywriting, Email, Site, SMS

Shai Gilgeous-Alexander isn’t afraid to push boundaries. From the flyest tunnel ’fits to highlights on SportsCenter, the NBA All-Star never misses. And his first signature shoe? It’s about to be the MVP of everyone's rotation.

I led copy for the global announcement of SHAI 001 on converse.com.